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PLAY FOOTBALL FAMILY FESTIVAL
NATIONAL FOOTBALL LEAGUE
Hip Rock Star was enlisted for live event production and management of the 2020 NFL Play Football Family Festival. The event served to unite youth and high school football communities, drive positive conversations centered on the values of the game, and celebrate the importance of youth and high school football coaches.
The goal of the NFL Play Football Family Festival was to produce a live event production; develop marketing, media relations, and community outreach to spread the NFL’s goodwill efforts; and garner support from the City of North Miami and the Miami-Dade County Public School District. Moreover, the goal was to curate the event ideation, site plan, technical production, operations, vendor management, logistics, event execution, and management.
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EVENT RECAP
Collateral Material Developed: Event Graphic, Flags, Signage, Play Football Bucks, Lanyards and Ads.
Sponsors: Campbell's Soup, Frito Lay, Pepsi, Gatorade, Riddell, USA Football, The Miami Dolphins and Reigning Champs
QUALITATIVE FEEDBACK
“We had a wonderful time at the event this weekend. My son and his friends kept talking about doing the drills....getting an autograph from Golden Tate was epic for them.”
“Thank you Hip Rock Star and [the] NFL for a great time...the kids [had] a blast”
"Wow! Awesomeness! Great Job!"
