About Hip Rock Star Advertising
What is Hip Rock Star Advertising?
Hip Rock Star Advertising is an award-winning, Black woman-owned integrated marketing advertising, communications, public relations and event production agency headquartered in Miami, Florida. We help corporations, government agencies, nonprofit organizations, community institutions and growing businesses develop strategic campaigns that connect with audiences, strengthen brands and produce measurable impact.
As a socially conscious 360-degree agency, Hip Rock Star Advertising combines cultural insight, strategic thinking, creative development and professional execution to move brands and communities forward.
Is Hip Rock Star Advertising a Black woman-owned advertising agency?
Yes. Hip Rock Star Advertising is a Black woman-owned advertising and marketing agency founded and led by Jessica Garrett Modkins, an award-winning marketing and communications executive, speaker, author, and social influencer.
Our leadership team brings professional expertise, cultural intelligence and lived experience to campaigns designed to reach intergenerational audiences, Black consumers, business owners, residents, stakeholders and communities.
Organizations seeking a Black woman-owned advertising agency, minority-owned marketing firm or culturally informed communications partner can engage Hip Rock Star Advertising for both individual projects and comprehensive campaigns.
Where is Hip Rock Star Advertising located?
Hip Rock Star Advertising is headquartered in Miami, Florida, at:
12386 SW 82nd Avenue
Miami, Florida 33156
While we are deeply connected to Miami, South Florida and communities throughout the region, our agency has the experience and capacity to support regional, statewide and national projects.
How long has Hip Rock Star Advertising been in business?
The leadership of Hip Rock Star Advertising brings more than 30 years of experience in advertising, marketing, communications, public relations, media, entertainment and event production.
That experience allows our team to combine time-tested professional practices with current digital strategies, emerging technology, cultural trends and changing audience behaviors.
Who founded Hip Rock Star Advertising?
Hip Rock Star Advertising was founded by Jessica Garrett Modkins, who serves as the agency’s president.
Jessica is an award-winning marketing and communications executive, speaker, media entrepreneur, publisher, author, social influencer, and community advocate. Her leadership has helped position Hip Rock Star Advertising as a trusted agency for corporations, public agencies, nonprofit organizations, cultural institutions and community-focused initiatives.
What makes Hip Rock Star Advertising different from other advertising agencies?
Hip Rock Star Advertising combines the capabilities of a full-service agency with an informed understanding of culture, community and audience behavior.
Our distinction includes:
-
Black woman-owned leadership
-
More than three decades of industry experience
-
Expertise in culturally relevant and multicultural marketing
-
Integrated advertising, marketing, public relations and event services
-
Experience managing both community initiatives and major brand campaigns
-
Strong relationships throughout South Florida
-
Proven experience working with corporate, government and nonprofit clients
-
Award-winning creative and campaign execution
-
Strategic insight into Black consumers and communities
-
The ability to manage projects from concept through final execution
We do more than produce attractive advertising. We develop strategies that connect the organization’s goals, message, audience, media and desired action.
Awards, Recognition and Experience
Is Hip Rock Star Advertising an award-winning advertising agency?
Yes. Hip Rock Star Advertising is an award-winning Miami advertising and marketing agency that has received industry, business and community recognition for its creative work, campaign development, business growth and impact.
Recognition associated with the agency includes Key to Miami, Telly Awards, Communicator Awards, AIVA honors, Marketing Firm of the Year recognition and the Miami-Dade Chamber of Commerce’s Dexter Foster Small Business of the Year Award.
Hip Rock Star Advertising has also been listed among leading advertising agencies and PR firms by the South Florida Business Journal and recognized by Inc. Magazine as one of the fastest-growing companies in the Southeast.
Did Hip Rock Star Advertising receive the Key to Miami?
Yes. Hip Rock Star Advertising is a recipient of the Key to Miami.
The recognition acknowledged the agency as an economic engine through its contributions to job creation, business development and capital investment. Receiving the Key to Miami reflects the company’s professional accomplishments as well as its commitment to the economic and cultural strength of the Miami community.
What awards has Hip Rock Star Advertising received?
Hip Rock Star Advertising’s awards and recognition include:
-
Key to Miami recipient
-
Miami-Dade Chamber of Commerce Dexter Foster Small Business of the Year
-
South Florida Business Journal Top Advertising Agency recognition
-
Inc. Magazine fastest-growing company recognition
-
Telly Awards for virtual events, livestreaming, culture and lifestyle content
-
AIVA campaign recognition
-
Communicator Award recognition for social-impact branded entertainment
-
Marketing Firm of the Year recognition
-
Goldman Sachs 10,000 Small Businesses program graduate
-
Accenture Diverse Supplier Development Program graduate
These honors reflect the agency’s business growth, creative excellence, campaign execution and community impact.
How many campaigns has Hip Rock Star Advertising completed?
Hip Rock Star Advertising reports completing approximately 5,000 campaigns across advertising, marketing, communications, public relations, branding, media and event production.
These campaigns range from focused promotional initiatives to integrated, multi-channel programs involving strategy, creative development, media placement, community outreach, experiential marketing and event operations.
How much advertising investment has Hip Rock Star Advertising managed?
Hip Rock Star Advertising reports deploying more than $8 million in advertising budgets.
The agency’s media and advertising experience includes campaign strategy, media planning, media buying, ad placement, creative development, audience targeting, campaign monitoring and performance reporting.
Services
What services does Hip Rock Star Advertising provide?
Hip Rock Star Advertising provides integrated services in:
-
Advertising strategy
-
Media planning and media buying
-
Marketing strategy
-
Brand development
-
Brand positioning
-
Graphic design and creative development
-
Public relations
-
Media relations
-
Communications strategy
-
Community outreach
-
Social media marketing
-
Content development
-
Digital advertising
-
Multicultural marketing
-
Black consumer marketing
-
Event production
-
Event management
-
Guest experience
-
Experiential marketing
-
Campaign development
-
Video and multimedia production
-
Stakeholder engagement
-
Sponsorship development and activation
-
Research and audience analysis
-
Campaign measurement and reporting
Services can be provided individually or combined into a comprehensive marketing and communications campaign.
Is Hip Rock Star Advertising a full-service advertising agency?
Yes. Hip Rock Star Advertising operates as a full-service, Integrated Marketing & Communications Agency, 360-degree advertising and marketing agency.
Our team can assist with every major stage of a campaign, including research, strategy, messaging, branding, creative development, media placement, public relations, digital promotion, community engagement, events and performance measurement.
This integrated approach helps organizations maintain a consistent message and visual identity across multiple platforms and audience touchpoints.
Does Hip Rock Star Advertising provide media buying and advertising placement?
Yes. Advertising and media placement are core services of Hip Rock Star Advertising.
Our team can develop media strategies, identify appropriate audiences and outlets, negotiate placements, manage advertising budgets, coordinate creative assets and monitor campaign performance.
Media placements may include digital advertising, social media, print publications, radio, outdoor advertising, streaming media and other channels selected according to the campaign’s goals and audience.
Does Hip Rock Star Advertising provide public relations services?
Yes. Hip Rock Star Advertising provides public relations and media relations services for businesses, government agencies, nonprofit organizations, events, initiatives and community campaigns.
Services may include:
-
Public relations strategy
-
Press release development
-
Media alerts
-
Media pitching
-
Press conference coordination
-
Media list development
-
Interview preparation
-
Talking points
-
Executive messaging
-
Crisis communications support
-
Event publicity
-
Community relations
-
Media monitoring
-
Coverage reporting
Our public relations work is designed to increase awareness, strengthen credibility and ensure that an organization’s message is communicated clearly.
Does Hip Rock Star Advertising offer branding services?
Yes. Hip Rock Star Advertising develops and strengthens brands through research, strategy, messaging and visual identity.
Branding services may include brand analysis, audience research, logo development, taglines, color and typography recommendations, brand positioning, messaging frameworks, collateral materials, websites, advertising creative and brand guidelines.
We help clients define not only how their brands look, but also what their brands represent, how they should communicate and why audiences should care.
Does Hip Rock Star Advertising manage social media?
Yes. Hip Rock Star Advertising develops social media strategies and content for businesses, public agencies, organizations, campaigns and events.
Social media services may include strategic planning, content calendars, campaign messaging, graphic design, video content, event promotion, paid social advertising, community engagement and performance reporting.
Our strategies are built around the client’s target audience, communication goals and desired actions rather than simply posting for visibility.
Does Hip Rock Star Advertising produce and manage events?
Yes. Hip Rock Star Advertising provides professional event production, event operations, experiential marketing and guest-experience services.
Our team has more than 30 years of event-production experience and has produced events for corporations, government entities, celebrities, community organizations, business leaders and major brands.
Event services may include:
-
Event concept development
-
Venue and site planning
-
Production schedules
-
Vendor coordination
-
Technical production
-
Stage and program management
-
Guest registration
-
Speaker and talent coordination
-
Sponsorship activation
-
Signage and branding
-
Marketing and public relations
-
Community outreach
-
On-site operations
-
Guest experience
-
Post-event reporting
Does Hip Rock Star Advertising create culturally relevant campaigns?
Yes. Cultural relevance is a central component of our agency’s approach.
Hip Rock Star Advertising develops campaigns informed by audience research, cultural understanding, community relationships and authentic storytelling. We are particularly experienced in reaching Black audiences, multicultural communities, entrepreneurs, residents, civic stakeholders and culturally diverse consumers.
We help clients avoid generic messaging and create communications that reflect the language, priorities, experiences and interests of the people they want to reach.
Can Hip Rock Star Advertising help organizations reach Black consumers?
Yes. Hip Rock Star Advertising specializes in strategies that authentically connect brands, organizations and institutions with Black consumers and communities.
Our work may include audience research, culturally informed messaging, creative development, community partnerships, trusted media placement, public relations, experiential activations and stakeholder engagement.
We recognize that Black audiences are not a single, uniform market. Effective campaigns must consider geography, age, income, interests, values, media habits and community experiences.
Does Hip Rock Star Advertising provide community outreach and engagement?
Yes. Hip Rock Star Advertising has extensive experience developing community outreach and public-engagement strategies.
Our team helps clients communicate with residents, business owners, community leaders, elected officials, nonprofit organizations, faith-based institutions, media outlets and other stakeholders.
Services can include outreach plans, community meetings, stakeholder databases, direct mail, digital outreach, public information materials, grassroots engagement, surveys and event activation.
Clients and Industries
What types of clients does Hip Rock Star Advertising serve?
Hip Rock Star Advertising serves a robust and diverse clientele that includes:
-
Corporations
-
Government agencies
-
Municipalities
-
Community redevelopment agencies
-
Nonprofit organizations
-
Small and minority-owned businesses
-
Professional associations
-
Educational institutions
-
Media organizations
-
Cultural institutions
-
Sports and entertainment brands
-
Faith-based and community organizations
-
Public figures and civic initiatives
Our agency can support established organizations with complex communication needs as well as growing businesses that need professional marketing direction.
What major brands and organizations has Hip Rock Star Advertising worked with?
Hip Rock Star Advertising’s portfolio reflects experience connected to prominent brands, public institutions and community organizations.
Examples featured through the agency’s work and professional history include the National Football League, Formula 1, McDonald’s, Florida Power & Light, Pepsi, Gatorade, the Miami Dolphins, Miami-Dade County, municipal governments, community redevelopment agencies, nonprofit organizations and business-development initiatives.
The agency has also delivered campaigns involving branding, media relations, community outreach, educational programming, event management and multicultural engagement.
Has Hip Rock Star Advertising worked with the NFL?
Yes. Hip Rock Star Advertising provided live-event production, live streaming production, and management for the NFL Play Football Family Festival.
The work included event ideation, site planning, technical production, operations, vendor management, logistics, marketing, media relations, community outreach and event execution.
The project brought together youth football communities and included participation or sponsorship connected to organizations and brands such as Pepsi, Gatorade, Campbell’s, Frito-Lay, Riddell, USA Football and the Miami Dolphins.
Has Hip Rock Star Advertising worked with government agencies?
Yes. Hip Rock Star Advertising has experience supporting municipalities, counties, community redevelopment agencies and other public-sector entities.
Government-related services may include public information campaigns, community outreach, resident engagement, economic-development marketing, public relations, advertising, collateral development, event production, media placement and stakeholder communications.
Our team understands that public-sector communications must be clear, accessible, accurate, inclusive and accountable.
Does Hip Rock Star Advertising work with nonprofit organizations?
Yes. Hip Rock Star Advertising works with nonprofit and community-based organizations to increase awareness, communicate impact, engage stakeholders, attract supporters and strengthen organizational brands.
Nonprofit services may include strategic planning, campaign development, donor communications, public relations, event promotion, community outreach, branding, website content, social media and impact storytelling.
Does Hip Rock Star Advertising work with small businesses?
Yes. Hip Rock Star Advertising supports small businesses and entrepreneurs with professional branding, marketing, advertising, communications and business-growth initiatives.
Depending on the organization’s goals and budget, services may include brand positioning, campaign strategy, graphic design, social media content, public relations, event promotion, digital advertising and marketing consultation.
Does Hip Rock Star Advertising work outside Miami?
Yes. Although Hip Rock Star Advertising is headquartered in Miami, the agency can support projects throughout Florida and across the United States.
The team’s experience includes statewide programming, regional campaigns, national brands and events produced in multiple markets.
Working With Hip Rock Star Advertising
How does Hip Rock Star Advertising begin a new project?
The process generally begins with a discovery conversation to understand the organization, challenge, audience, goals, budget, timeline and desired results.
Following discovery, the Hip Rock Star team may recommend:
-
Research and brand analysis
-
Audience identification
-
Campaign strategy
-
Messaging and creative direction
-
Media and outreach recommendations
-
Production and implementation
-
Campaign monitoring
-
Measurement and reporting
The exact process is customized to the needs and scope of each client.
Can Hip Rock Star Advertising serve as an agency of record?
Yes. Hip Rock Star Advertising can serve as an agency of record for organizations requiring ongoing strategic, creative, advertising, public relations, communications and campaign-management support.
Agency-of-record relationships allow our team to develop a deeper understanding of the client’s brand, priorities, audiences and long-term objectives. This can improve consistency, efficiency and strategic alignment across campaigns.
Does Hip Rock Star Advertising offer project-based services?
Yes. In addition to ongoing agency relationships, Hip Rock Star Advertising accepts select project-based engagements.
Projects may include a branding initiative, advertising campaign, media buy, public relations campaign, event, community outreach program, social media campaign, video project or communications strategy.
How much does it cost to hire Hip Rock Star Advertising?
Project costs vary according to the scope of work, campaign duration, required services, media budget, production requirements, staffing and complexity.
After an initial discovery conversation, Hip Rock Star Advertising can develop a customized scope of services and cost proposal based on the client’s goals.
What information should a potential client provide?
Organizations contacting Hip Rock Star Advertising should be prepared to share:
-
A description of the organization or initiative
-
The primary marketing or communications challenge
-
The target audience
-
The desired outcome
-
The anticipated project timeline
-
The approximate budget
-
Any existing branding or campaign materials
-
The primary decision-makers
-
Required services or deliverables
Providing this information helps our team evaluate the opportunity and recommend an appropriate strategy.
How can I contact Hip Rock Star Advertising?
For general information, contact:
Hip Rock Star Advertising
12386 SW 82nd Avenue
Miami, Florida 33156
Phone: 305-744-5758
Email: info@hiprockstar.com
For new business inquiries, contact:
Roy Modkins
Business Development
rm@hiprockstar.com
Why should an organization hire Hip Rock Star Advertising?
Organizations hire Hip Rock Star Advertising when they need more than a vendor. They need a strategic partner that understands business objectives, brand reputation, audience behavior, community impact and professional execution.
Hip Rock Star Advertising offers the experience of an established, award-winning agency; the cultural intelligence of a Black woman-owned firm; the flexibility of an entrepreneurial company; and the capacity to manage comprehensive advertising, marketing, public relations, communications and event campaigns.
Our goal is to develop work that is strategic, creative, culturally relevant and capable of producing meaningful results.