As COVID-19 cases continue to rise throughout the nation, it’s essential that Miami-Dade County residents work together to reduce the transmission of the virus. During this holiday season, it’s imperative that residents keep in mind that when people who live in different homes are together at the same time in the same space, the risk of spreading COVID-19 goes up significantly. Miami-Dade County residents are encouraged to celebrate the holiday season safely this year by wearing face coverings, keeping a safe distance, and staying outdoors. Hip Rock Star was enlisted to consult on the Black advertisement marketing by developing advertising and messaging that will permeate this community.