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20 FOR 20

Hip Rock Star developed a television commercial, social media advertisements, and branding and public relation initiatives for the 20for20 initiative to engage the Black diaspora in Florida. All images were created to reach the Black intergenerational family, Black Caribbean, Black Haitian, Black women, and Black man. In addition to the 20for20 images, a series of graphics were created to celebrate and encourage voters for the Motivational Monday series, accompanied by messaging and a website to provide further information.

BRANDING

Collateral Material Developed: Social Media Graphics, Print Ads, and Motivational Monday's Graphics. 

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BRANDING

Collateral Material Developed: Social Media Graphics, Print Ads, and Motivational Monday's Graphics. 

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BRANDING

Collateral Material Developed: Social Media Graphics, Print Ads, and Motivational Monday's Graphics. 

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BRANDING

Collateral Material Developed: Social Media Graphics, Print Ads, and Motivational Monday's Graphics. 

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SOCIAL MEDIA ADS

From October 8th through November 3rd, ads geared to African-Americans in Florida garnered over 800K impressions.

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PR

The New Florida Majority in conjunction with the SEIU launched a state-wide program geared toward getting Black & Brown people out to vote for the General Election.

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